Networking is crucial in developing a successful business. Whether you own a marketing firm, restaurant, boutique, bookstore, IT business— you must embrace networking as a main vein to grow your business. Social Media is a fabulous way to connect and network with individuals worldwide or simply in your very own community: i.e. to simply introduce yourself to the world, find new customers and/or partners, advertise new services or sales, develop peer groups... what have you. Doors 🚪 open through online exposure. BUT, you cannot rely 100% on social media and online interactions to develop yourself as a professional entrepreneur.